ETV’s Black Friday (BF) Challenges are friendly competitions designed to help all consumers recirculate dollars & increase economic prosperity in the Black community!

Individuals, corporations, organizations, and other groups can participate in a challenge with fun prizes!

The Real Winners are the businesses supported and communities that prosper as a result of the BF Challenge!

  • The BF Challenge Supports Key Individual, Community & Corporate Goals - Click to Learn More!

    check Positive Cultural Shifts in Consumer Behavior that Benefit the US Economy
    check Increase Wealth & Prosperity within the Black Community
    check Demonstrate Commitment to Diversity, Equity & Inclusion
    check Improve Employee/Member Engagement & Team-Building
    check Tangible, Measurable Results from DE&I Activity
    check Honor Supplier Diversity Commitments

Ways To Play

Ready, Set, Shop!  open_in_new

Show Me The Money

Player with the highest dollar amount spent at VBP Black-owned businesses within the challenge period wins!

Ready, Set, Shop!  open_in_new

Throw It In The Bag

Player with the most transactions at VBP Black-owned businesses within the challenge period wins!

Minimum 5 transactions

Village Black Pages® Nomination Challenge   open_in_new

Nomination Challenge

Player with the most nominations to the Village Black Pages® within the challenge period wins!